A pharmacy and grocery store that was once owned by the giant pharmaceutical giant, Pfizer, will be rebranded as Bartells Pharmacy, according to Mashable.
The company, which has more than 500 locations in New Jersey, Pennsylvania, Delaware, New York, and Virginia, will open its first location in New Orleans in 2018.
According to Mashables website, Bartells is a boutique pharmacy specializing in prescription drugs, vitamins, herbal supplements, and natural remedies.
The new name is the brainchild of the company’s president and CEO, Robert Bartell, who said in a statement to Mashably that the company has “been working with our customers and stakeholders to develop a new and exciting brand name for our store.”
“We know that in order to create an innovative and attractive brand, it’s critical that we keep our existing name, and we are very excited to continue our evolution into this new and different era,” Bartell added.
“We believe that the brand identity we have today is an important part of what makes our stores and the communities we serve so special.”
The brand will be offered in a number of locations, including in New England, and at select grocery stores.
Bartell has already been working with the brand’s partners to make sure the brand has a solid base of loyal customers, according the statement.
“The Bartells brand is recognized around the world and has proven to be a popular brand for a variety of consumers, so we’re excited to be able to bring this brand to a wider audience in 2018,” Bartells CEO Robert Bartello told Mashable in a video message.
“Our goal is to create a quality and consistent brand that people will love, and our new name reflects this vision.”
The announcement comes as more and more pharma giants have begun to rethink their brand identity.
Earlier this year, Pfizers announced that it would be removing its name from its drugs in 2018, following a backlash from the public over its relationship with Bayer and Merck, which used the Pfizer name to manufacture the drug dronabinol.
The brand’s name will continue to be used in the pharmaceutical industry as a part of its brand, but will be renamed Bayer and Bayer+Pharmaceutical.
In 2016, a pharmacy in Ohio was forced to change its name after it was caught using the Pfiser brand name in a marketing campaign.
The pharmacy in question, Pharmacy Mart, was the first pharmacy to accept the Pfisers brand name when it opened in 2017.
In 2018, another pharmacy in the state of Florida became the first in the country to change the name of its pharmacy to Bayer+Pfizer.